Privacy Policy

Your privacy is not an afterthought. It's our foundation. We are committed to protecting your privacy. This policy explains what information we collect and how we use it to provide our wellness services. We do not sell your personal health data.

Last Updated: October 26, 2023

1. Information We Collect

Alpine Pulse collects various types of information to provide and enhance our personalized wellness services, ensuring that your journey towards optimal health is supported by relevant data protection measures. We focus on necessary personal information to tailor experiences while upholding your privacy.

User-Provided Information

  • Account Details: When you register for an Alpine Pulse account, we collect necessary personal identifiers such as your name, email address, date of birth, and secure password.
  • Health Surveys & Assessments: To create your personalized wellness plan, you may voluntarily provide information about your health history, current lifestyle, dietary habits, fitness goals, and general well-being. This sensitive data is encrypted and handled with the utmost care.
  • Communications: Any information you provide when contacting our customer support, participating in forums, or responding to surveys.

Automatically Collected Information

  • Usage Data: We collect data on how you interact with our platform, including pages visited, features used, and time spent. This helps us optimize user experience.
  • Cookies & Tracking Technologies: Alpine Pulse uses cookies and similar technologies to remember your preferences, track user activity, and gather broad demographic information. You can manage your cookie preferences through your browser settings.
  • Device Information: We may collect information about the device you use to access our services, including IP address, operating system, browser type, and unique device identifiers to ensure compatibility and security.

Genetic and Microbiome Information

  • If you opt for our DNA-based nutrition or microbiome analysis services, we process the genetic and microbiome data you provide through our trusted third-party partners. This information is used exclusively to generate your personalized reports and recommendations, with your explicit consent. It is never shared or sold for marketing purposes.

Information from Third-Party Services

  • Where you authorize it, Alpine Pulse may receive information from integrated third-party services, such as health tracking apps or fitness devices, to enrich your wellness profile.

2. How We Use Your Information

Your data empowers us to deliver exceptional and tailored wellness experiences. Here’s how Alpine Pulse utilizes the information collected:

To Provide and Personalize Our Services

  • Personalized Wellness Plans: To create, manage, and continuously refine your personalized health articles, lifestyle coaching, and product recommendations based on your unique profile and goals.
  • Service Delivery: To operate, maintain, and provide all features of the Alpine Pulse platform, including access to community forums and expert Q&A sessions.

To Communicate With You

  • Customer Support: To respond to your inquiries, provide technical support, and address any service-related issues.
  • Updates & Notifications: To send you important service announcements, updates to our terms or policies, and personalized wellness insights or reminders based on your preferences. You can manage notification settings in your account.
  • Marketing: With your consent, to send you promotional materials about new features, products, or services that may be of interest to you. You can opt-out of marketing communications at any time.

For Research and Development (With Consent)

  • To understand and analyze how users interact with our services, allowing us to improve existing features and develop new ones. Any data used for research is anonymized or aggregated to protect individual privacy, or used with your explicit consent for specific research initiatives.

For Security and Fraud Prevention

  • To protect the security and integrity of our platform, detect and prevent fraud, malicious activity, and unauthorized access to accounts.
  • To comply with legal obligations and enforce our terms and agreements.

3. Data Security

At Alpine Pulse, safeguarding your data is paramount. We implement robust security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. We understand the sensitive nature of health data and employ industry-leading practices.

Our Security Measures Include:

  • Encryption: All data transmitted between your device and our servers, including health and genetic information, is protected using Transport Layer Security (TLS) encryption. Sensitive data at rest is also encrypted.
  • Access Controls: We adhere to strict internal access control policies, ensuring that access to your personal data is limited to authorized personnel who require it to perform their job functions.
  • Regular Security Audits: Our systems undergo regular vulnerability assessments and penetration testing by independent security experts to identify and address potential weaknesses.
  • Physical Security: Our servers are housed in secure, monitored data centers with stringent physical access controls.

While we strive to use commercially acceptable means to protect your personal information, it's important to acknowledge that no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee its absolute security. We encourage you to use strong, unique passwords and to be mindful of the information you share online.

4. Your Rights and Choices

You have control over your personal information. Alpine Pulse respects your rights regarding data privacy and provides mechanisms for you to exercise these rights.

  • Access & Correction: You can access and update much of your personal information directly within your account settings. For data not accessible via your account, you may request access or corrections by contacting us.
  • Deletion (Right to be Forgotten): You can request the deletion of your personal data. Please note that certain data may be retained for legal or operational reasons, after which it will be securely purged.
  • Objection to Processing: You have the right to object to the processing of your personal data under certain circumstances, including for direct marketing.
  • Data Portability: Upon request, we will provide you with a copy of your personal data in a structured, commonly used, and machine-readable format.
  • Withdraw Consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact our Data Protection Officer using the details provided in the 'Contact Us' section below. We will respond to your request within a reasonable timeframe and in accordance with applicable data protection laws.

5. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please do not hesitate to contact our Data Protection Officer:

Alpine Pulse Data Protection Officer
1180 Chestnut Street, Suite 600
San Francisco, CA 94109, United States
Email: [email protected]
Phone: (415) 867-5310

We are dedicated to ensuring your privacy and building trust in your wellness journey with Alpine Pulse.